SFA in a few dates : 60 years of history
For over 60 years, the companies of the SFA Group have been working to provide our professional and end consumer customers with increasing levels of sanitary convenience in their daily lives. SFA offer much more than technological know-how; we offer inventive, reliable and easy-to-implement solutions; a state of mind and a way of doing things that led to the launch of the first Saniflo macerator in 1958. An ingenious idea that continues to revolutionise interior design around the world. Over the years, our expertise in pumping solutions has provided valuable help in a wide variety of sectors.
Today SFA has design and production expertise in 4 main complementary areas:
- Water treatment equipment and solutions
- Pumps and pumping stations for industrial projects
- Pumps and sanitary macerators for home use
- Equipment for showers, whirlpool bathtubs and spas
Visit the SFA Group website to discover our Group in full detail:
.png){kind=small}
Our history and values
Our knowledge and expertise
.png){kind=small}
Our CSR commitments
You can also consult our HR policy, our latest news, press releases and also discover our worldwide subsidiaries.
From 1958 until today
1958
Creation of SFA and the first toilet macerator /
Acquisition of Europelec
1970
SFA expands its sales throughout Europe and North America
1978
First TV advertising campaign/p>
1988
.png){kind=logo}
Acquisition of Kinedo
1990
ISO certification of factories
1993
Grandform joins SFA group
2019
Acquisition of ZehnderPumpen
2020
Acquisition of Aquasystem and Format /
Launch of new CI
1958
Creation of SFA and the first toilet macerator /
Acquisition of Europelec
1970
SFA expands its sales throughout Europe and North America
1978
First TV advertising campaign
1988
Acquisition of Kinedo
1990
ISO certification of factories
1993
Grandform joins SFA group
2019
Acquisition of ZehnderPumpen
2020
Acquisition of Aquasystem and Format / Launch of new CI
The essential elements of the SFA Group brand that makes it different
Our purpose
Designing and manufacturing domestic and professional solutions wherever water flows.
Our vision & ambition
Based on industrial and design expertise in pump and bathroom solutions, deploy a specific culture of well-being across all markets whilst going beyond best practice.
Our positioning
Global Group, supplier of all-round inventive solutions, offering quality and value for money.
Inventiveness: A key part of our DNA
The hallmark of the SFA Group. This value combines creativity, practicality and the ability to think in a smart way, encapsulating our expertise to identify and offer simple but ground-breaking solutions. SFA Group exemplifies the ability to be inventive. Saniflo, Sanifloor, Sanicompact, the air system in balneo therapy and our shower assembly systems are but a few examples.
SFA Group and its Values
The 60 years of our Group's history have enabled it to become what it is today and to nurture its vision for the future are based on a foundation of values that make up our DNA. These values are strong and live on in our day-to-day behaviour.
Inventive
The hallmark of the SFA Group.
Convenience
Our products provide you with every possible convenience
Quality
We offer you the best quality on the market
Simplicity
Our products are easy to install
Loyalty
… in the relationship
