SFA in a few dates : 65 years of history

For over 65 years, the companies of the SFA Group have been working to provide our professional and end consumer customers with increasing levels of sanitary convenience in their daily lives. SFA offer much more than technological know-how; we offer inventive, reliable and easy-to-implement solutions; a state of mind and a way of doing things that led to the launch of the first Saniflo macerator in 1958. An ingenious idea that continues to revolutionise interior design around the world. Over the years, our expertise in pumping solutions has provided valuable help in a wide variety of sectors.

Today SFA has design and production expertise in 4 main complementary areas:

  • Water treatment equipment and solutions
  • Pumps and pumping stations for industrial projects
  • Pumps and sanitary macerators for home use
  • Equipment for showers, whirlpool bathtubs and spas

Visit the SFA Group website to discover our Group in full detail:

   Our history and values

   Our knowledge and expertise

   Our CSR commitments

You can also consult our HR policy, our latest news, press releases and also discover our worldwide subsidiaries.

From 1958 until today

1958

Creation of SFA and the first toilet macerator /  

Acquisition of Europelec 

1970

SFA expands its sales throughout Europe and North America

1978

First TV advertising campaign

1988

Acquisition of Kinedo

1990

ISO certification of factories

1993

Grandform joins SFA group

2019

Acquisition of ZehnderPumpen

2020

Acquisition of Aquasystem and Format /

Launch of new CI

2021

Merger Grandform / Kinedo

2022

Launch of SFA Enviro

Opening of 2 new subsidiaries in Vietnam and India

2023

Opening of a new subsidiary in South Korea

1958

Creation of SFA and the first toilet macerator /

Acquisition of Europelec

1970

SFA expands its sales throughout Europe and North America

1978

First TV advertising campaign

1988

Acquisition of Kinedo

1990

ISO certification of factories

1993

Grandform joins SFA group

2019

Acquisition of ZehnderPumpen

2020

Acquisition of Aquasystem and Format / Launch of new CI

The essential elements of the SFA Group brand that makes it different

Our purpose

Designing and manufacturing domestic and professional solutions wherever water flows.

Our vision & ambition

Based on industrial and design expertise in pump and bathroom solutions, deploy a specific culture of well-being across all markets whilst going beyond best practice.

Our positioning

Global Group, supplier of all-round inventive solutions, offering quality and value for money.

Inventiveness: A key part of our DNA

The hallmark of the SFA Group. This value combines creativity, practicality and the ability to think in a smart way, encapsulating our expertise to identify and offer simple but ground-breaking solutions. SFA Group exemplifies the ability to be inventive. Saniflo, Sanifloor, Sanicompact, the air system in balneo therapy and our shower assembly systems are but a few examples.

SFA Group and its Values

The 65 years of our Group's history have enabled it to become what it is today and to nurture its vision for the future are based on a foundation of values that make up our DNA. These values are strong and live on in our day-to-day behaviour.

1958

Creation of SFA and the first toilet macerator /  

Acquisition of Europelec 

1970

SFA expands its sales throughout Europe and North America

1978

First TV advertising campaign

1988

Acquisition of Kinedo

1990

ISO certification of factories

1993

Grandform joins SFA group

2019

Acquisition of ZehnderPumpen

2020

Acquisition of Aquasystem and Format /

Launch of new CI

2021

Merger Grandform / Kinedo

2022

Launch of SFA Enviro

Opening of 2 new subsidiaries in Vietnam and India

2023

Opening of a new subsidiary in South Korea

INVENTIVENESS: we create smart solutions

Our inventiveness is the key to our success. We creatively solve complex sanitation challenges and advocate for the development of novel solutions. With «You can. Anywhere.» as our guiding principle, we encourage each other to expand our skills and remain open to growth and continuous improvement. We are receptive to new ideas, engage in research, take risks to find innovative problem-solving approaches, and share our knowledge and skills to grow collectively.

SIMPLICITY: we keep it simple

We emphasize simplicity in everything we do. Our goal is to develop solutions that effectively address complex challenges while being easy to understand and apply. We know that clarity and straightforwardness are key. Simplicity also requires clear communication. We believe in open and direct communication where all parties can easily understand the information being exchanged.

COMFORT: we bring comfort to people’s lives

Our focus is on high-quality, reliable, and long lasting products that make a difference in people’s lives. We are committed to maintaining the integrity of our products and ensuring the comfort and safety of our customers and employees. We follow through on our commitments and communicate transparently with our stakeholders.

CARE: we care for people and planet

Our responsibility extends beyond our organization. We advocate for the well-being and safety of our employees and cultivate an inclusive environment that values diversity. We are dedicated to seeking and acting upon feedback for continuous improvement. We consider the social and environmental implications in everything we do and work towards making society and the environment a better place.